Reports

Summary

Of 7,000 reviews (320 distinct), 45% are positive and 53% negative. The most-reported problem is charged but order never arrived, with 510 negative reviews and a priority score of 99. 11 issues were ranked in total.

Priorities

1. 99

   1. Charged but order never arrived

   Customers say they were charged and never received the order. This is direct money loss and the most damaging trust signal in the data.

   • Auto-flag orders that are paid but not shipped within 48 hours and refund them without a customer request.
   • Add a seller-payout hold until delivery is confirmed.
   • Publish a visible 'paid but not received' escalation path.

   “Beware of fraudulent activities. I never received my order despite being charged.” reported 250×

2. 90

   2. Website crashes and checkout glitches

   Website crashes and checkout glitches stop customers from buying at all, so every report is lost revenue.

   • Add error and crash monitoring on the order and checkout flow.
   • Load-test checkout before the next peak.
   • Add a saved-cart recovery so a crash does not lose the order.

   “I faced several issues while placing my order on the website. It kept crashing.” reported 262×

3. 83

   3. Counterfeit or misrepresented product

   Counterfeit or not-as-advertised products are the largest group of fraud complaints and show weak seller verification.

   • Require proof of authenticity for high-risk categories.
   • Add a one-click 'not as described' return flow.
   • Score sellers on mismatch reports and delist repeat offenders.

   “I was scammed by this seller. The product I received was not as advertised.” reported 253×

4. 83

   4. Duplicate or unauthorized charges

   Repeated charges for one purchase point to a checkout or payment-retry fault, and every case is a chargeback risk.

   • Make payment submission idempotent so a retry cannot charge twice.
   • Run a duplicate-charge audit and refund affected orders proactively.
   • Alert on two identical charges inside 10 minutes.

   “I suspect fraudulent activity as I was charged multiple times for a single purchase.” reported 243×

5. 79

   5. Support left issues unresolved

   Customers say support did not fix their problem. Unresolved cases turn one issue into churn.

   • Track resolution rate, not just first reply time.
   • Escalate any ticket still open after 3 days.
   • Give agents a clear refund and replacement authority.

   “Unfortunately, the customer service was not helpful. My issue remains unresolved.” reported 252×

Sentiment by category

• Fraud and Scam1,755 reviews, 81% negative
• Operational Issues1,800 reviews, 79% negative
• Customer Service1,707 reviews, 34% negative
• Product Feedback1,738 reviews, 14% negative

Green: positiveAmber: mixedRed: negative

What customers like

• Helpful, fast support1,119 reviews
• Quality and durability praised519 reviews
• Innovative, useful features391 reviews
• No fraud, genuine seller326 reviews